Services · wholesale messaging
Nine destinations, and we will tell you which ones are direct.
A2P SMS termination sold wholesale to operators and aggregators. Far Rainbow is an Italian company, contracts in its own name rather than as anybody's agent, and holds the general authorisation for enterprise messaging together with entry number 44178 in AGCOM's register of communications operators.
The traffic runs out of Italy rather than into it: this page is for the person buying termination into the Caucasus, Central Asia, the Gulf and two EU markets, not for a company looking to put its brand in a sender field at home.
Where we terminate
The list, rather than a map
Nine destinations. Not a shaded world map, not "200+ countries through our global partners" — the places where we actually have an agreement behind the route and can tell you what is on the other end of it.
- Azerbaijan
- Kazakhstan
- Georgia
- Cyprus
- United Arab Emirates
- Austria
- Kyrgyzstan
- Uzbekistan
- Jordan
It is a deliberate footprint rather than an accident of who answered our emails. These are markets where an Italian or western European carrier typically reaches the terminating network through three or four intermediaries, each of which takes a margin and none of which is accountable for the delivery. We are shorter than that, and in part of these markets we are as short as it gets.
The thing nobody will show you
What is actually behind a route
Every wholesale supplier describes its routes as direct. Almost none of them define the word, because the buyer cannot verify it and the margin lives in the gap. Here is the definition we use and the one we will answer against, destination by destination.
Counterparty diligence
Why an Italian authorisation matters on a route that never touches Italy
It is a reasonable question and the answer has nothing to do with the destinations. It is about what your compliance department sees when it opens the file on us.
- General authorisation for enterprise messaging. A declaration of commencement of activity under art. 11 of the electronic communications code, filed with MIMIT for the service messaggistica aziendale (SMS-Alias) and acknowledged in December 2025. The annual administrative contribution under art. 16 is one of its conditions and is paid.
- Register of communications operators, number 44178. Entered on 28 January 2026 through CORECOM Lombardia under the activity imprese fornitrici di servizi di comunicazione elettronica. Public, and checkable before you reply to this page.
- An Italian legal counterparty. Italian company, Italian VAT number, electronic invoicing through the SDI, euro settlement, Italian law where we are the supplier. For a European carrier that removes an entire category of procurement objection.
Check ROC 44178 in AGCOM's public register (opens in a new tab)
What it does not make us
Not a mobile network operator, and not the holder of a licence — the European Union abolished licences for electronic communications services in 2002 and replaced them with general authorisation, which is why a supplier whose website calls itself "licensed" is telling you something about its diligence rather than its status.
We hold this status from the end of 2025 and do not apply it retroactively to work done before then.
The number that gets quietly redefined
What we report, and what nobody at this layer can report
Here is the part of a wholesale conversation that usually stays vague, stated plainly instead. We cannot tell you that a message reached a particular person's handset. That confirmation exists inside the terminating mobile network, and a transit party does not have it. Any wholesale supplier who offers you per-handset delivery proof is describing something they are inferring, not something they know.
What we do provide, for the reporting period written into the agreement:
- Volumes, both directions. Messages received from you and messages passed into the partner network, reconciled against what the other side counted.
- On request, at any time. Not only at period end. If a campaign looks wrong on your side on a Tuesday, ask on the Tuesday.
- Settlement on the same figures. The numbers you are invoiced from are the numbers in the report, and a dispute is answered from that same data rather than from a different report produced for the occasion.
Delivery receipts, where the route returns them
Separately from the volume report, delivery receipts can be switched on for a route that returns them, as an option agreed for that route rather than as something included by default. Be clear about what arrives: a receipt generated downstream and passed to you unchanged. We relay it; we do not produce it, and we will not tell you it proves more than it does. It is not part of the standard monthly technical report, and on routes that do not return receipts it cannot be switched on at all — ask about the specific route before you build a process on it.
If end-to-end delivery confirmation is a hard requirement for every message, that is a reason to buy from a party inside the terminating network rather than from us — and we would rather write that sentence here than have the conversation in month three.
Traffic we will not carry
Unsolicited traffic, and not as a matter of taste. Our operator agreements make sending unsolicited SMS into the terminating network a serious default entitling the operator to terminate with immediate effect. A supplier that is relaxed about what passes through a route is gambling with the route, which is to say with your delivery as much as its own.
The commercial shape
What a wholesale manager actually asks on the first call
01 · Who you contract with
Far Rainbow S.r.l., an Italian company, in its own name. Not an agency arrangement and not an introduction to somebody else's paper. The invoice and the obligation come from the same party.
02 · Direct or partner, per destination
Stated before the contract. In part of these markets we hold a service contract with the terminating mobile operator itself; elsewhere the route runs over a partner platform. Both are real, and they are not the same product.
03 · The traffic we are built for
One-time passcodes above all, and the transactional traffic around them — confirmations, alerts, logistics notifications. The traffic where a failure is a support call or a locked-out customer, not a lost impression.
04 · Reporting and settlement
Volumes in and out, on the reporting period written into the agreement, normally monthly, and on request in between. Disputes are answered from the same data you were invoiced from. Delivery receipts are a separate option on routes that return them, relayed from downstream rather than produced by us, and never a claim that a named person's handset received the message.
05 · Sender handling
What each destination permits in the sender field, and what the terminating operator will do to it, told to you in advance. A sender that is silently rewritten downstream is a delivery you cannot explain to your own customer.
06 · The name on the carrier paperwork
With carrier partners we trade under the Stertell brand, used with the permission of its owner, whose interworking platform carries part of this traffic. Partner infrastructure described as our own network is the industry's quietest misrepresentation, and we would rather you heard it here.
Adjacent questions
Three cases where we are the wrong supplier
You need global coverage from one contract
Then you need a tier-one aggregator and you should buy from one. Nine destinations is a footprint, not a global offer, and pretending otherwise would undo the only argument this page makes.
Price is the only variable
There is always a cheaper route into these markets, and it is cheaper because of the hops you are not being told about. If the third decimal place decides the deal, somebody else will win it and you will find out why later.
You want branded SMS inside Italy
That is the alias regime under AGCOM delibera 12/23/CIR, it runs through a registry that service providers must be entered in, and we are not entered in it. Different business, different supplier — and we would rather tell you on this page than in the second meeting.
Questions
The ones worth asking before a route test
Are your routes direct?
Some are, and we will tell you which. In part of these markets we hold a service contract with the terminating mobile operator itself; elsewhere the traffic runs over a partner interworking platform we contract with bilaterally. Both are legitimate and they are not the same thing, and the industry's habit of calling everything "direct" is the reason a buyer cannot compare two offers. Ask us per destination and you will get the real answer before you sign, not after the first dispute.
You are an Italian company selling termination outside Italy. Why does the Italian authorisation matter?
Because it decides what kind of counterparty you are contracting with. Far Rainbow filed the declaration of commencement of activity for enterprise messaging under art. 11 of the Italian electronic communications code with MIMIT, and is entered in AGCOM's register of communications operators under number 44178. For an Italian operator's compliance department that is the difference between a recognised electronic communications provider inside the Italian regulatory perimeter — checkable in a public register in one click — and a foreign reseller that has to be assessed from scratch.
Who is the contracting party, and are you acting as an agent?
Far Rainbow S.r.l. contracts in its own name, as principal rather than as anybody's agent. That is the point of the structure: when a route degrades, the obligation sits with the party that invoiced you, not with a chain of intermediaries you have no contract with. We hold the agreements with the operators and platforms behind each route ourselves.
How is delivery reported and settled?
On volumes, both directions, for the reporting period written into the agreement — normally one month — and on request at any point inside it. The figures you are invoiced from are the figures in the report. Delivery receipts are a separate matter: on a route that returns them they can be switched on as an option agreed for that route, and what you receive is the receipt generated downstream and relayed unchanged. It is not part of the standard monthly report, it is not available on every route, and it is not proof that a particular subscriber's handset received the message — that lives inside the terminating mobile network and a transit party does not hold it. We would rather say so here than imply a capability we do not have.
What traffic will you not carry?
Unsolicited traffic, and this is not a values statement. Our operator agreements treat sending unsolicited SMS into the terminating network as a serious default entitling the operator to terminate with immediate effect. A supplier who is relaxed about what passes through the route is risking the route itself — which is to say, yours as well as theirs.
Can you register an alphanumeric sender name for an Italian company?
No, and we would rather say so here than in the second meeting. Italy's alias regime under AGCOM delibera 12/23/CIR runs through a registry that service providers must be entered in, and we are not entered in it, because sending branded SMS inside Italy is not the business we are in. If that is what you need, you need an Italian alias provider, and that is a different supplier from us.
Next step
Name the destination and we will describe the route
Which of the nine, what monthly volume, and whether the traffic is transactional. That is enough for a route description with the hops in it and a test window.
Ask for a route description
Direct or partner, what the sender field survives, what we can and cannot report there — and a test window before anything is committed.
EvidenceWhat we know about this traffic
The detection engine we built for SMS: classification, obfuscation-resistant normalisation and campaign linking.